7-Eleven Adds Fill-In, Travel Product Selection

Available in TSA-approved sizes for $1.99 each

DALLAS -- To make life on the go a little easier, 7-Eleven Inc. has added a line of fill-in and travel health and beauty products in Transportation Security Administration (TSA)-approved sizes. Available in packages of less than 4 ounces, all items carry a value retail price of $1.99 each or two items for $3.

"7-Eleven always is looking for ways to innovate and broaden our brand of convenience," said Jesus Delgado-Jenkins, 7-Eleven's senior vice president of merchandising, marketing and logistics. "We worked with our franchisees who related their customers' needs, which [image-nocss] led us to this line of products. Based on our customers' buying habits, we believe we deliver the convenience, quality and value they want."

Launched this spring, the mini-sized items are selling briskly, the company said, especially in tourist-heavy areas like south Florida.

7-Eleven franchisee Elease Lewars, whose Hollywood, Fla., store is close to several hotels and the beach, has seen a significant uptick in traffic since she began carrying the travel-sized health and beauty aids. "This is the greatest thing to happen to my store," she said. "The price is fantastic at two for $3, and tourists are always dropping in for forgotten items, especially toothpaste. I've learned to make sure we are always in stock, because they're such hot-sellers."

The company is considering expanding the selection later this year.A dozen travel-size products are available on shelves in a special section at participating 7-Eleven stores: Colgate toothpaste. Scope toothpaste. Gold Bond powder. Head & Shoulders shampoo. TRESemme hair spray. Dep Sport styling gel. Mennen Speed Stick deodorant. Coppertone Sport 30 SPF sunscreen. Jergen's Ultra-Healing lotion. Pert Plus 2-in-1 shampoo/conditioner. Barbasol shave cream. Handy Solutions hand sanitizer. Based in Dallas, 7-Eleven operates, franchises or licenses more than 8,800 7-Eleven stores in North America. Globally, there are close to 42,500 7-Eleven stores in 16 countries. During 2010, 7-Eleven stores worldwide generated total sales close to $63 billion.