CAMBRIDGE, Mass. -- AeroDesigns Inc. has expanded distribution of AeroShot Energy to convenience stores across New England, it said, establishing distribution partnerships with J Polep, Core-Mark, Great State Beverages, Blue Coast Beverages and Pine State Trading Co.
AeroShot Energy is now available in several thousand stores across the region, including 7-Eleven, Verc, Xtra Mart, Champlain Farms, Tedeschi's Food Shops, Henny Penny, L.E. Belcher and Alliance Stores, according to the company.
AeroShot Energy is an air-based boost of energy delivering 100mg of caffeine and a mix of B-vitamins that starts working right away. Its patented air-based delivery system is designed to deliver a quick boost of energy that starts working right away.
Containing the same amount of caffeine as a large cup of coffee, AeroShot "delivers just the energy people want with no calories, no liquids and no mystery ingredients," said the company.
It is available in three flavors--lime, green apple and raspberry.
"We are proud to be working with a world class team of distributors and retail partners throughout New England," said Tom Hadfield, CEO of Cambridge, Mass.-based AeroDesigns. "We are today launching a major marketing effort in the northeast, including print advertisements, radio spots, billboards, sampling teams and online promotions."
After raising $13.5 million financing in the past 12 months, led by Polaris Venture Partners and Flagship Ventures, AeroDesigns recently appointed global communications and public relations agency Cohn & Wolfe and independent advertising and branding agency, Mechanica, as its agencies of record.
"Cohn & Wolfe is thrilled to help take the AeroShot Energy brand to the next level," said John Hollywood, chief strategy officer of Cohn & Wolfe. "This is a brand story steeped in true innovation and a relevant, one-of-a-kind product that can carve its own path in a cluttered category."
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