BAZI will offer their locations via Royal Buying Group's marketing programs introductory and ongoing promotions to obtain retail distribution and build the BAZI brand across the United States.
"Royal Buying Group is [image-nocss] excited to partner with BAZI International. The BAZI Energy Shot is a healthy alternative product that aligns quite well within our initiative of bringing the most innovative and unique emerging brands available to our Members backed by a solid introductory program along with consistent promotions to maintain consumer pull," said Michael Small, senior category manager for Royal Buying Group.
"As we continue to aggressively build out our nationwide distribution, we are excited to have the opportunity to reach premier independent retailers everywhere," said Debbie Wildrick, executive vice president of sales and marketing. "Royal Buying Group is respected in the industry for their ability to partner with vendors to supply retailers with the necessary tools to build their businesses. This relationship continues to solidify BAZI's unique positioning to the retailer and consumer looking for a healthy alternative to the many energy shots that are unable to provide significant nutrition along with energy."
Royal Buying Group, headquartered in Lisle, Ill., is a national organization dedicated to maximizing sales and profitability of convenience stores, petroleum locations, college book stores, truckstops/travel plaza centers, auto repair facilities, drug stores, tobacco outlets and liquor stores. It now represents more than 6,000 locations nationwide. Its core service capabilities include negotiating with regional and national suppliers for impactful and competitive sales and marketing programs and providing category management expertise, marketing support and customer service support for its membership.
Denver-based BAZI International is a provider of healthy energy shots designed to help enhance physical health and overall performance. BAZI is a concentrated energy shot with eight super fruits, including jujube, acai, mangosteen, goji, pomegranate, blueberry, raspberry and seabuckthorn, plus a variety of phytonutrients, antioxidants, vitamins and trace minerals, supporting the critical nutrition needed daily in a convenient, 2-oz. shot.
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