Convenience Retailers Join VideoMining Shopping Study
7-Eleven, ampm, Circle K, Sheetz, Cumberland Farms participating in research project
STATE COLLEGE, Pa. --VideoMining Corp., a provider of in-store intelligence for retailers and consumer product manufacturers, has announced the launch of its next syndicated program called C-Store Shopper Insights (CSI-2). The study will be conducted in cooperation with five leading convenience store retailers: 7-Eleven, ampm, Circle K, Sheetz and Cumberland Farms.
The goal of the national study is to develop an in-depth understanding of the shopping process in convenience stores and to uncover innovative opportunities to improve performance. The research will help consumer [image-nocss] product manufacturers and retailers evolve their marketing and merchandising programs to match the needs of c-store shoppers, the company said.
The syndicated program will rely on VideoMining's in-store measurement and analytics technology to quantitatively analyze several million convenience shopping trips in 60 stores across 11 major U.S. markets.
This comprehensive program follows a c-store study conducted nationwide by VideoMining in 2008.
"We are delighted to partner with some of most innovate convenience retailers and manufacturers," said David Haubert, who recently left Safeway to become vice president of business development at VideoMining. "It demonstrates the strong interest in the industry for understanding and improving the retail shopping experience."
Dr. Rajeev Sharma, founder and CEO of State College, Pa.-based VideoMining, said, "The C-store channel offers strong opportunities for growth for consumer product manufacturers. This program has been designed to help realize this growth potential by improving the connection with convenience shoppers through a deeper understanding of their needs."
Besides offering an extensive list of "deep-dive" syndicated reports for all product categories, the program will offer an opportunity for ongoing custom testing, research and trend analysis in cooperation with the participating retailers.
VideoMining's actionable insights help retailers and consumer product manufacturers optimize their marketing and merchandising strategies, it said. These insights are based on the company's in-store measurement technology that automatically converts video into data on the shopping process.