OAKBROOK TERRACE, Ill. -- According to a retailer survey of Convenience Store Products magazine readers, 99% find the publication useful to their business. These readers also requested an elevated reading experience with the continued delivery of pertinent product information.
Beginning its fourth year, Convenience Store Products magazine debuted its January/February issue with a brand refresh, including a sleek new logo, a bolder, more modernized design and updated, actionable content.
“When this publication was unveiled four years ago, even we didn’t expect the outstanding immediate impact it made in the industry,” said Abbey Lewis, editor in chief of Convenience Store Products. “But we didn’t want to rest on our laurels. We share our retailers’ commitment to innovation and took the readership study to heart to give them what they wanted, because in the end, Convenience Store Products is their publication.”
The magazine—still the only products-focused publication in the c-store industry—continues to focus on the latest products news, trends and data across all key categories. New editorial insights in the redesigned issue include a dedicated product section designed to help retailers understand how specific demographics shop their stores. Our editors have also tapped into exclusive data to understand which products are hot. The magazine refocused efforts to determine products and categories that will be big in the next month, quarter and year.
Launched in Feb. 2013, Convenience Store Products began as a quarterly publication. The magazine increased the distribution to its current six times per year in 2014 and is circulated to 56,000 product-buying decision makers in the c-store industry. Supplementing the publication is a three-time-per-week eNewsletter and website, www.CStoreProductsOnline.com.
Oakbrook Terrace, Ill.-based Winsight LLC is a business-to-business media and information services company specializing in the convenience-retailing, restaurant and noncommercial foodservice industries. Winsight has an extensive media portfolio including four publications, CSP, Restaurant Business, FoodService Director and Convenience Store Products, a suite of digital products including websites, e-newsletters (Restaurant Business Daily and CSP Daily News) and webinars, plus video products, mobile and tablet apps, custom marketing solutions and the convenience-retailer intelligence tool, CSPedia. The Winsight Events group produces six exclusive, large-scale executive-level conferences—Restaurant Leadership Conference, FARE Conference, Outlook Leadership, Convenience Retailing University, FSTEC and MenuDirections—in addition to more than 12 major EduNetworking conferences and advisory meetings. Winsight recently acquired Technomic, Inc., a food industry provider of primary and secondary market information and advisory services. Winsight is a recognized leader in the markets it serves.
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