TEMPLE, Texas -- As distributor McLane Co. kicked off its National Trade Show in Nashville this week, it embraced a musical theme, focused on hot topics facing the grocery and foodservice categories, and celebrated the anniversary of one of its most exclusive product lines.
Consumer Value Products (CVP), McLane's private-label products subsidiary, will celebrate its 25th anniversary during the annual trade show, which began Sept. 20.
CVP, formerly Salado Sales, includes 12 brands and more than 240 products in foodservice, automotive, candy and snacks, general merchandise, grocery and health, beauty and wellness. And the company will unveil two new brands and product extensions at the trade event, including Divinely Sweet, a confection brand with milk-chocolate peanut-butter cups, sea-salt-caramel chocolate grahams and toasted s'mores chocolate grahams, and Work Fare Professional, a brand that offers back-of-house supplies such as chemicals, foodservice gloves, carryout bags and more.
CVP is also releasing new packaging for its Road-Tech brand. New designs will appear on items such as motor oil, 50/50 antifreeze, tire inflators and more. The Hometown Market brand will introduce new-product offerings, including raw almonds, very cherry vibe, honey-roasted cashews, endurance blend, country club mix and banana chips.
As part of the celebration, CVP will offer customers special trade-show-only deals, including discounts on products such as Pristyn water, Hometown Market snacks, YumBees candy, Excursion jerky, Beau Dacious Biscuits dog treats and Divinely Sweet, as well as other various giveaways.
"We pay close attention to the industry to stay ahead of trends and offer consumers the products they desire," said Teresa Voelter, general manager for CVP. "As we celebrate our 25th anniversary, we're proud of how far we have come and are excited about new product launches at this year's trade show, as well as upcoming product and brand launches in the coming years."
CVP is also partnering with Children's Miracle Network (CMN) Hospitals, donating 1 cent for every CVP Health unit dose medications sold and 1 cent for every case of YumBees candy sold. These products will also feature the CMN logo on packaging.
McLane has been supporting CMN since 1987 and has helped raise more than $94 million for local children's hospitals: "With a large distribution network, and an exciting array of line items in this new category, we are thrilled that McLane has chosen CMN Hospitals as its charity of choice to be a part of this new venture and are positive it will be a great growth venture for both parties," said Cody Brown, director of corporate partnerships for CMN Hospitals.
McLane Co.’s two-day National Trade Show will carry the music theme Top the Charts. Each year, the show focuses on bringing retailers the latest in new technology and foodservice for more efficient inventory and ordering. Additionally, some of the industry’s leading manufacturers choose the trade show as their national launching pad for new product lines and extensions. This year, the event is showcasing 208 exhibitors and playing host to more than 1,400 attendees.
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