The winners included Mars Chocolate North America, 5-hour Energy / Living Essentials, The Hershey Co. and Cadbury/Kraft Foods.
The awards they received and why:
Mars Chocolate North America. Program Optimization Award
Most efficient use of McLane Merchandising/Marketing systems to drive category growth. Awarded for using all available sources to increase sales and assist with category management, [image-nocss] i.e., Lab Store reviews, VTS, SMS, Promotional Calendar, responsiveness to customer requests for information and samples, packaging and data information up-to-date in Retail Services.
5-hour Energy / Living Essentials. Category Impact Award
Most profound impact on total c-store category growth and change. Awarded for making the biggest impact on the total channel category, specifically energy shots.
The Hershey Co.Technology Impact Award
Most technology driven/advanced. Awarded for consistently using the following tools and being active in PIR changes: Distribution flat file Item visibility Mpulse Data Sync and Production Introduction Certified VMI
Cadbury/Kraft Foods. Item Innovation Award
Most innovative item/category launch; speed-to-shelf impact into convenience class of trade; greatest new item launch in 2010, with respect to most innovative item differing. Awarded for innovative launches for new gum products (Stride, Layers and Functional Gum).
Temple, Texas-based McLane is a $34-billion supply-chain-services company, providing grocery and foodservice supply chain solutions for thousands of c-stores, mass merchants, drug stores and military locations, as well as thousands of chain restaurants throughout the United States.
[Pictured: Receiving their McLane awards are (from left) Scott Lowe of Mars Chocolate North America, Tony Frankenberger of McLane Co., Laura Asbell of Cadbury/Kraft Foods, Dempsey Garrett of 5-hour Energy / Living Essentials and Randy Roche of The Hershey Co.]
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