General Merchandise/HBC

Mobil On the Run Adds NOHO

Functional anti-hangover/detox shot available in Southern California stores
LOS ANGELES -- Mobil On the Run stores throughout Southern California will now offer Dolce Bevuto LLC's NOHO, The Hangover Defense, a functional anti-hangover/detox shot. NOHO is a new dietary supplement packaged in a 2-ounce shot that is designed to replenish the body with the nutrients lost while consuming alcohol.

Sean Stephenson, president of Dolce Bevuto, Los Angeles, said, "We are excited to partner with a great retailer like Mobil's On the Run stores since they have great locations and are extremely high-volume stores."

NOHO recently re-launched at this year's [image-nocss] Coachella Music Festival in Indio, Calif., and the company said that it is popular with DJs performing in clubs all over the country.

"Since we took over the company, we have been focused on making NOHO a highly visible, consumer demand-driven product. With the recent launch into 7-Eleven and Circle K stores and now Mobil On the Run locations, I think we are definitely starting to see our efforts pay off," said Jay Grdina, CEO of Dolce Bevuto LLC.

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