AUSTIN, Texas -- Never Hungover LLC has launched Never Hungover, what it says is the industry's first natural, sugar-free and calorie-free hangover preventative drink. It may be taken as a shot or used as a mixer, the company said.
Comprised of natural antioxidants, amino acids and vitamins and minerals, Never Hungover helps the body process acetaldehydes--harmful toxins produced by alcohol--into acetic acid so it can quickly leave the body, preventing a hangover, according to the company.
Never Hungover was created in 2006 as a post-surgery healing remedy, said company founder and president Parrish Whitaker.
"In 2006, my 25 year-old sister was diagnosed with Lupus, an autoimmune disease where the body's immune system becomes hyperactive and attacks normal, healthy tissue. My father ... donated a kidney to save her. Their recovery was enhanced by a nutrient-rich antioxidant, which returned them to full health much faster than normal. I was so impressed with this product I felt there must be other uses," he said.
"Being curious, I experimented and discovered that the antioxidant drink also prevented a hangover when taken while drinking. It worked so well, I felt my findings should be shared with the world and thus, Never Hungover was born," said Whitaker.
Never Hungover is currently available in more than 200 convenience stores, groceries and bars throughout Austin, or through the online store on the company website.
Never Hungover is manufactured in Dallas with headquarters in Austin, Texas, and distribution has begun throughout the United States.
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