General Merchandise/HBC

New Leadership Introduced at Post Holdings

Neugent to lead strategy planning; Friedman takes over Consumer Brands unit

BRENTWOOD, Mo. -- Chris Neugent, president and CEO of Post Consumer Brands, has been named executive vice president of strategy for Post Holdings Inc., effective July 23. Neugent will work with Post’s business units to develop strategic planning.

Howard Friedman, former executive vice president of the Kraft Heinz Co., will assume Neugent’s role with Post Consumer Brands.

Neugent has more than three decades of consumer products experience. He previously spent 12 years with Frito-Lay, where he managed brands such as Doritos and helped revamp the company’s “Baked” products. In 2001, he joined cereal producer MOM Brands Co. (formerly Malt-O-Meal Co.) and had been chairman and CEO for seven years before Post acquired the company in 2015. Neugent has helped spearhead the integration of the Post’s cereal business with MOM Brands ever since the acquisition.

Friedman has held a variety of roles with Kraft Heinz since 2001, including general management, sales, marketing and most recently, head of the company’s meat and dairy business. Friedman also served in the U.S. Army for nearly six years prior to entering the consumer products industry.

“Chris and his team have done an extraordinary job in a challenging environment and I expect that Howard will build further upon our success,” said Rob Vitale, president and CEO of Post Holdings. “Attracting a talent like Howard is a credit to the entire Post organization. I am also delighted that Chris will join me in working with our businesses to build value by developing organic growth strategies and M&A opportunities.”

Brentwood, Mo.-based Post Holdings is a consumer-packaged-goods holding company operating in the center-of-the-store, refrigerated, foodservice, food ingredient, active nutrition and private-brand food categories. Its brands include Honey Bunches of Oats, Pebbles, Great Grains and Malt-O-Meal bag cereal.

Photo courtesy of PR Newswire. 

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