General Merchandise/HBC

RaceTrac Adds DynaPep Energy Products

Energy shot maker expects to do well in aggressive retail promotion environment
ATLANTA -- RaceTrac Petroleum Inc. has signed a distribution agreement to add DynaPep Energy's products to its convenience store shelves.

Steve O'Donnell, vice president of DynaPep, said, "RaceTrac is a great organization.... Each [location] is focused on providing a great customer experience with a fully stocked convenience store. This is the type of environment we do very well in. Our customers want quality and value and RaceTrac provides both to anyone who shops there. We are very pleased to be part of their product offerings."

He added, "RaceTrac is very aggressive [image-nocss] in their promotion activities. I expect great results from our relationship."

DynaPep is the manufacturer and distributor of the Energy Micro-Shot. Packaged in a liquid 4ml twist-off top ampoule, its time-released suspension ensures hours of energy without a jittery "crash." This is the result of active ingredients derived from natural sources without the help of sugar, and the Micro-Shot contains less caffeine than one cup of coffee.

DynaPep products are available in more than 75,000 locations in the United States. DynaPep is a wholly owned subsidiary of Emerging Products Development Group. EPDG, formally known as Warm Front Inc., is a Canadian-based holding companyit is focused on acquiring and distributing health and wellness products on a global scale.

Headquartered in Atlanta, RaceTrac operates more than 300 convenience store locations in five southeastern states. A typical RaceTrac store features more than 4,000 square feet of convenience space with more than 4,000 items available to satisfy the needs of its guests and up to 24 fueling positions.

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