Tedeschi Gets Rockin' & Roastin' With Aerosmith's Joey Kramer

First convenience store chain to carry rocker's organic coffee line

Joey Kramer Rockin' & Roastin'

Joey Kramer

ROCKLAND, Mass. -- Tedeschi Food Shops is the first convenience store chain to carry Rockin' & Roastin', Aerosmith drummer Joey Kramer's organic coffee line, in select locations.

"Spending most of my life in New England, I used to frequent Tedeschi's on a regular basis," said Kramer. "Tedeschi's has been around for decades and remains a family-owned business, which is my plan for Rockin' & Roastin'."

In May, Kramer announced his partnership with Comfort Foods, North Andover, Mass., which now roasts, packages and distributes his trio of small-batch brews: two Dark roasts, from Sumatra and Ethiopia, and one Dark-Medium, from Guatemala. Previously, it wqs only available for online retail. Comfort Foods now is able to meet the demand for Kramer's expansion into the retail and hospitality markets. Currently the coffee is available in both whole-bean and ground forms and soon, Kramer will unveil a single-serving option.

"Tedeschi Food Shops and Aerosmisaid president and CEO Peter Tedeschi. We pride ourselves on providing our customers with convenient, quality products, and Joey's coffee is definitely a chart topper."

Through June 2014, sipping one of Kramer's three brews also has a delicious charitable benefit. In June, Kramer announced a year-long campaign to donate a portion of his coffee sales to auto-dealership magnate Ernie Boch Jr.'s nonprofit organization, Music Drives Us, which supplies grants for music programs to effect positive changes for people in need throughout New England.

Established in 1923 in Rockland, Mass., Tedeschi Food Shops is a family-owned and -operated convenience store chain with more than $600 million in annual revenue. The company operates 191 locations in Massachusetts and New Hampshire. It offers a family of proprietary brands that includes TD's Deli and Tedeschi Fresh Foods, Tedeschi Select and Tedeschi Fuel.

Part of CSP's 2014 Convenience Top 101 retailers