LAS VEGAS -- EQ Labs Inc. said that it has closed a deal with Terrible Herbst Corp. to place its EQ Energy Drink in 108 Terrible Herbst convenience stores effective immediately. As a result of this closing, EQ Labs expects to receive a large commercial order for its energy drink to stock all 108 Terrible Herbst stores within the next 30 days.
Terrible Herbst owns and operates gas stations and c-stores in Nevada, California, Utah and Arizona. It also engages in operating car wash facilities, casinos, hotels, parks, slot routes and motor sports, as well as in car lube and [image-nocss] detail operations. The company was founded in 1937 and is based in Las Vegas.
Many of the Terrible Herbst c-stores are located in Chevron gas stations with point-of-purchase (POP) advertising displays. As a result of the closing of this deal with Terrible Herbst, EQ Labs will also receive POP advertising at more than 100 stores, it said.
"We have spent a lot of time and energy building our brand," Mo Owens, chief executive officer of EQ Labs, said. "The advertising opportunity and the desired location of many of Terrible Herbst's locations will place our product line in front of millions of potential customers."
Owens added, "This deal would not be possible without the help of Mark Walters and Rio Valentino. Mark Walters, director of merchandising and sales for Terrible Herbst is an expert in the sales and merchandising business. We are also consummating a relationship with a major distributor as a result of Mark's extensive relationships. I also can't forget Rio Valentino, our vice president of sales. Rio's persistence and skills is one of the biggest reasons why are sales are beginning to accelerate and we hope to make many more announcements like this one over the near future. This is a very big moment for our company."
EQ Labs is engaged in the development, marketing and sale of EQ, "The Smart Energy Drink". EQ is an effervescent tablet that can be dissolved in any beverage to provide instant energy. Consisting of a blend of essential vitamins, Gingko Biloba, and less caffeine than a cup of coffee. EQ is currently sold at Best Buy, 7-Eleven, Walgreens and other leading retailers.
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