General Merchandise/HBC

Tom Thumb Says 'Be Happy'

HealthGuard Wellness product debuts in Florida convenience chain
CRESTVIEW, Fla. -- Tom Thumb convenience stores throughout the panhandle of Florida and Southern Alabama will be selling HealthGuard Wellness' Be Happy, an all-natural mood booster that helps combat stress and anxiety with a blend of amino acids and antioxidants. Be Happy will be in 116 Tom Thumb stores.

Because of its grab-and-go atmosphere, Tom Thumb was a perfect and fitting outlet for the stress-assisting Be Happy to make its debut appearance, HealthGuard Wellness said. This 2-ounce chocolate-cherry flavored drink includes all-natural ingredients including GABA, L-Theanine [image-nocss] and Chocamine, designed to help promote a sense of calm and well-being while reducing pressure and anxiety.

"Bringing Be Happy into the retailers is a high priority for us and we are thrilled to be making our first appearance in Tom Thumb," said founder Steven Goldberg. "We want to make our product readily available to customers to help them deal with stress, anxiety and the everyday rigors of life. Conveniently situated on countertops in Tom Thumb convenience stores, we feel that Be Happy is in the right spot and offers an easy option for helping Tom Thumb customers."

Be Happy retails for $2.99 at Tom Thumb stores in southern Alabama and the Florida panhandle, including Pensacola and Panama City.

Monterey, Calif.-based HealthGuard Wellness has been a leader in consumer health and wellness products for more than 17 years and is headed by Steven Goldberg. Leveraging the latest advances in scientific and nutritional research, the company has most recently launched Be Happy, an all-natural mood booster that helps combat stress and anxiety with a blend of amino acids and antioxidants, leaving you feeling relaxed and focused. The company strives to create cutting edge consumer products that help people feel their best and promote overall wellness.

Cincinnati-based Kroger is the nation's largest traditional grocery retailer, with 2,470 supermarkets and multi-department stores in 31 states under two-dozen local banners, including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry's, King Soopers, QFC, Ralphs and Smith's. The company also operates 784 convenience stores, 375 fine jewelry stores, 909 supermarket fuel centers and 40 food processing plants in the United States.

The company's c-stores, all non-Kroger-branded, are in 16 states: Loaf 'N Jug in Colorado, New Mexico, Nebraska, Montana, North Dakota, Oklahoma, South Dakota and Wyoming; Turkey Hill Minit Markets in Pennsylvania; Crestview, Fla.-based Tom Thumb Food Stores in Florida and Alabama; Kwik Shop in Illinois, Iowa, Kansas and Nebraska; and Quik Stop Markets in California and Nevada.

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