Snacks continue to buck their traditional roles in convenience stores. Once considered a home to decadence and indulgence, convenience stores are becoming a destination for all kinds of snackers and snacks. Sales of natural products have grown by $63 billion in the past 10 years. And at convenience stores in particular, those numbers are up 14%, more than any cross-channel competitor, according to data from SPINS, a Chicago-based natural, organic and specialty consultancy.
While “natural” products command only 3% share of c-store dollar sales today, conventional products, which maintain a much larger market share, increased sales by only 1% last year. Those core snacking products will continue to command high sales volume, of course, but natural and better-for-you products’ 3% share is a signal of opportunity, and a chance for huge incremental sales growth potential.
Products that will play well in both spaces include nuts, trail mixes and a new genre called “snackfection.” These new products include the best of both worlds: chocolate treats, nuts, seeds, caramel and, in some cases, even meat snacks.