GPM Investments, a subsidiary of Arko Corp., is launching a new version of its fas Rewards app in 2026.
The updates will include improved reporting, personalization, gamification and geofencing capabilities, Arie Kotler, chairman, president and CEO of Arko, told investors during the company’s Nov. 5 earnings call.
“During the quarter, we saw continued fas Rewards member growth, adding nearly 35,000 new enrollees to reach approximately 2.4 million total enrolled members at quarter end,” Kotler said, according to a transcript from financial services site AlphaSense.
Kotler said enrolled members spend approximately $110 per month or 53% more compared with non-members and pump-to-store conversion is at 55% of visits year-to-date for enrolled members.
“These engagement metrics reinforce the value of the program and highlight the behavior differences that make fas Rewards a key contributor to in-store performance,” Kotler said.
Average daily loyalty enrollment for the company’s fas Rewards program grew 37% in the quarter, he said.
Despite this growth, Kotler said the company recognizes that total program penetration is still developing.
With the new launch, Kotler said the company expects to deepen customer engagement and drive incremental traffic.
The fas Rewards loyalty platform continues to play a “central role in deepening customer relationships and driving engagement in our retail stores,” he said.
GPM Investments first relaunched its fas Rewards app in 2023.
- GPM Investments is No. 7 on CSP’s 2025 Top 202 ranking of U.S. c-store chains by store count.
The company is a wholly owned subsidiary of Richmond, Virginia-based Arko Corp. It operates more than 1,500 stores under more than 25 regional store brands, including fas mart, Li’l Cricket and Scotchman.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.