WESTLAKE VILLAGE, Calif. —PackIt is looking to get a piece of the off-premise market with its new line of commercial totes for meal-kit and retail delivery companies.
The Freezable Ultra Tote, Delivery Tote and Ready Tote offer off-premise companies a commercial-grade solution for keeping food and drink cold and safe. PackIt uses patented Ecofreeze technology, a freezable gel in the walls of the bag. The chilling waves can drop the temperature of liquids 25 degrees within the first hour.
“Currently, grocery and meal-kit delivery companies are racing to capture market share in this explosive sector, but all face the same cold-chain execution challenges,” said Melissa Kieling, founder of PackIt. “Their inability to keep perishables cold and at a food-safe temperature during distribution is resulting in expensive and complex distribution workarounds, product shrinkage and poor customer experience.”
Kieling started the Westlake Village, Calif.-based company in 2009 to keep her kids' lunches cold. She said she sees similar supply-chain hurdles in the fast-growing meal-kit and delivery industries.
The Freezable Ultra Tote and Delivery Tote have a 12- to 24-hour cooling time span. The Freezable Ready Tote cools 8 to 24 hours and replaces soft-sided meal delivery totes.
The totes offer delivery companies more flexibility and extended delivery windows.
“This new ability to keep food cold during the final mile becomes the solution to greatly reduce costs. A retailer can finally deliver top quality and make a profit,” Kieling said. “I'm thrilled that after a decade in the consumer products space, we are bringing our technology to this burgeoning commercial space.”