7-Eleven Stores of Oklahoma Say 'Thx' to Loyal Customers

Rewards card offers consumer fuel discount, allows retailer to bypass credit-card fees

7-Eleven Oklahoma thx rewards loyalty (CSP Daily News / Convenience Stores / Gas Stations)

OKLAHOMA CITY -- 7-Eleven Stores of Oklahoma has launched a new fuel discount card that helps consumers save money at the pump, while allowing 7-Eleven to bypass credit-card fees, reported The Oklahoman.

The new Thx!, rewards card will give users a discount of up to five cents per gallon on 7-Eleven fuel. The card is linked directly to a customer’s checking account, allowing 7-Eleven to bypass credit-card fees, Jim Brown, CEO of 7-Eleven Stores in Oklahoma, told the newspaper.

“The impetus for the card is twofold really--we are attempting to convert credit-card users to this because the cost of accepting credit is ridiculously high,” Brown said. “So if we convert a credit-card customer, we are just passing along the savings and allowing them to take advantage of the discount.”

The company plans to offer additional rewards and perks for using the card in the coming months, he said.

Customers can pick up a Thx! Card at 7-Eleven convenience stores in central Oklahoma and visit the website ThxOK.com to sign up. The card is free for 7-Eleven customers and can be found at one of the chain’s 110 metro-area locations. To register, customers will link the card to their checking account and set up a unique PIN number.

The combination of the card and PIN keeps the account secure, and customers receive an email after every transaction. Customers are never liable for fraudulent transactions.

After the registration process is complete, customers can swipe their card at the fuel pump to receive the fuel discount. Families can also link multiple Thx! Cards to one checking account.

7-Eleven Stores in Oklahoma are one of the state’s largest independent retailers of gasoline, said the report.

Dallas-based 7-Eleven Inc. operates, franchises or licenses nearly 10,500 7-Eleven convenience stores in North America. The 111 stores owned and operated by Oklahoma City-based 7-Eleven Stores of Oklahoma are the only independently owned stores that carry the 7-Eleven brand, thanks to a special arrangement made in 1953 between owner William Brown and the 7-Eleven corporation. The Oklahoma stores are neither licensees nor franchisees of the national chain, but are totally independent.

Part of CSP's 2015 Convenience Top 101 retailers