Retail Market Intelligence (RMI) is the data insights division of Consolidated Buying Co. LLC (CBC). CBC has spent more than 15 years building relationships with top independent operators. CSP Information Group, the industry-leading publishing company, has [image-nocss] been cementing relationships in the convenience retailing business for more than 20 years. Together, through RMI's database and marketing services, the two companies offer this unprecedented access to independent operators.
"Through this alliance," said Pam Romeli, CBC vice president retail division, "RMI and CSP will deliver the c-store industry's suppliers understanding and access to their independent customers not available until now."
This new database will include: Custom target marketing: The supplier creates a profile and RMI will tailor an up-to-date list. Examples of customization includes the ability to target stores with a car wash, stores with a specific cooler door count or a specific product or service the supplier wants to marketthe database will match up solid leads. Direct access to independents: RMI offers the most complete, recently qualified, phone-verified database that exists today. Until now, this level of detail for 1-10 store convenience operations has never been available. Turnkey service: RMI will deliver the supplier's message to their desired prospects on their schedule. RMI will also support the supplier effort after the initial campaign, from sending out samples to follow-up phone surveys, RMI's resources offer limitless marketing options.
"Suppliers have long been asking for this information and service. Tapping into this database and expertise will be a major enabler in assisting suppliers' go-to-market-strategy for growing sales in the hard-to-reach Independent segment," said Myra Kressner, senior vice president of Oak Brook, Ill.-based CSP Information Group.
CBC, also based in Oak Brook, is the largest marketing services company that focuses on independent operators in the petroleum, convenience store and automotive businesses. For more information, visit www.retailmarketintel.com.
CSP Information Group, publisher of CSP, Fare, FoodService Director and Restaurant Business magazines, is a business-to-business communication company specializing in the convenience retailing, restaurant and on-the-go food industries. In addition to its print products, CSP Information Group's two divisions (Convenience Group and Food Group) produce the CSP Daily News e-mail newsletter, CSPnet.com, MonkeyDish.com, ID Report, MyIDAccess.com, CSPNetwork CyberConferences, CSPTV, CSPedia, CSP Leadership Conferences & Events and CSP Custom Solutions. Visit www.cspnet.com for more information.
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