Aloha Magic

Customers can save eight cents per gallon with fuel retailer's new program

HONOLULU -- Aloha Petroleum Ltd.'s new "It's Magic" program gives customers an instant five-cent per gallon discount on gasoline whenever they use their Save-A-$ Club consumer charge card, reported The Honolulu Advertiser. Cardholders receive an additional three-cent per gallon discount when they pay their bill on time and in full, for a total savings of eight cents per gallon.

Aloha Petroleum launched "It's Magic" at the beginning of May, said the report. Customers using the "It's Magic" Save-A-$ Club consumer gasoline cards see an price rollback at the pump.

"[image-nocss] We've gotten great feedback from customers who like the instant gratification of the five-cent per gallon discount. You can actually see the price drop as you're fueling up. If you blink, you'll miss it," Larry Adams, Aloha Petroleum's director of sales and marketing, told the newspaper. "It really is magic."

The Save-A-$ Club proprietary fuel charge card program was developed more than 25 years ago to save customers money on fuel purchases, the report said. Last year, the company launched Phase I of a newly enhanced card design and offering. Now the company is introducing Phase II of the consumer card enhancements by giving consumer accounts a way to save eight cents per gallon off the pump prices. There are no interest fees or annual fees associated with owning the card.

To obtain an "It's Magic" Save-A-$ Club consumer card, drivers visit any Aloha-branded location and pick up an application, or they can apply online. This offer is only applicable to individual consumer customers, not business, fleet or affinity group discount accounts.

Aloha Petroleum, Ltd. is an independently owned and locally operated petroleum marketer and convenience store operator, with more than 70 outlets on Oahu and the Big Island; 30 of these locations are company operations through Aloha Petroleum's Aloha Island Mini-Mart convenience food stores. It also has two fuel storage terminals, and a fleet of fuel transport vehicles.