BIRMINGHAM, Mich. -- Major national at-the-pump video network Gas Station TV (GSTV) has announced that the Arkansas Department of Parks & Tourism will use the network to get its "More Fun Per Gallon" message to consumers throughout the state and in neighboring markets within Louisiana, Missouri, Oklahoma and Texas.
The 15-second spots airing on GSTV are a part of the campaign aimed at reminding potential visitors that Arkansas is a "friendly, exciting and affordable vacation destination."
"Partnering with GSTV is a great way to garner attention for the amazing one-tank trip opportunities we have in Arkansas," said Arkansas tourism director Joe David Rice. "The impact of GSTV's unparalleled ability to connect with viewers in an environment where we have their undivided attention is undeniable. This makes the network an effective resource in showcasing all of the fun, affordable family vacations and inexpensive getaways the state has to offer."
The More Fun Per Gallon campaign is a unique addition to the network's roster of advertisers--representing the first time a state government has used the network to promote its tourism efforts.
"GSTV's ability to geo-target messages on our network make us a great solution for local and state government departments looking to broadcast relevant news and information to an audience in specific areas," said David Leider, CEO of GSTV. "I hope to see more of them follow the Arkansas Department of Parks & Tourism's lead and leverage our solutions to disseminate their messages."
The campaign will run on GSTV through late-June.
The first Nielsen-audited and measured network in the gas space, GSTV has grown from a five-station pilot in Dallas to more than 34 million monthly viewers at the nation's leading gas retailers in more than 100 U.S. designated market areas (DMAs). Through its inOvationTV partnership with Wayne, a GE Energy Business, the network is on track to increase its monthly viewership to 70 million. GSTV is a proven tool for driving business for advertisers and increasing the revenue stream for gas retailers, while engaging consumers with exclusive content including news from CNN's Headline News, entertainment headlines from Showbiz Tonight, sports recaps from ESPN, business and personal finance reports from Bloomberg TV, and GSTV's original social media program, Your Neighborhood, in addition to local weather updates from AccuWeather.
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