CONCORD, N.H. – The New Hampshire Lottery has launched its first scratch-and-sniff ticket, the I Heart Bacon Scratch Ticket, which features a $1,000 grand prize and the aroma of bacon.
The new bacon-scented scratch ticket went on sale January 5. When players scratch the ticket, the ticket's scented ink releases a "generous whiff" of bacon. The player must reveal a heart symbol to win the prize shown; a bacon symbol doubles the prize shown.
To highlight the ticket's launch, the New Hampshire Lottery is handing out free strips of bacon and $1 I Heart Bacon scratch tickets (while supplies last) to generate awareness for this new game in Keene, Durham, Hooksett and Manchester.
"The Lottery is focused on developing new and fun ways to engage customers. The I Heart Bacon scratch ticket combines two things people love: the chance to win cash and the wonderful, enticing smell of bacon," said Charlie McIntyre, executive director of the New Hampshire Lottery Commission. "Every time players scratch an I Heart Bacon ticket, they will think it is time for Saturday morning breakfast, and they might just scratch and sniff their way to $1,000."
The NH Lottery's Bacon Truck will visit several New Hampshire locations to hand out free slices of thick-cut, Applewood-smoked bacon, including a Cumberland Farms convenience store in Keene, N.H., on January 23.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.