Catalina Names Egasti as New CEO

Former Folgers, P&G exec succeeds interim leader Off

Jamie Egasti

ST. PETERSBURG, Fla. -- Catalina Marketing Corp., the leader in precise consumer-driven marketing, today announced that its board has named Jamie Egasti, former CEO of The Folgers Coffee Co. and president of Global Snacks & Coffee at The Procter & Gamble Co., as the company's chief executive officer and a member of its board. Egasti replaces Catalina co-founder George Off, who has served as interim CEO and a member of the company's board of directors since May, 2011.

"Jamie Egasti is an exceptional leader and builder who understands what it takes to create successful organizations," said Philip Hammarskjold, chairman for Catalina. "Jamie recognizes Catalina's tremendous ongoing contribution and potential in helping brands, retailers and health care providers grow by providing value that matters to consumers. His deep knowledge of our industry and proven leadership in business innovation will be invaluable moving forward."

Egasti spent nearly 30 years with Procter & Gamble, holding a variety of sales, marketing and senior management positions--including general management of the global fabric and home care new business development group, where he led the creation and launch of several new global businesses, including the Febreze and Swiffer brands. He later served as president of P&G's $3.2 billion snacks and coffee business and became CEO of Folgers, where he led the spinoff of Folgers from P&G and later its transition to The JM Smucker Co.

"On behalf of the board and the entire Catalina team, we also want to express our gratitude to George Off for stepping in as interim CEO and building further business momentum," said Hammarskjold.

With proprietary and integrated in- and out-of-store marketing platforms--including enables the delivery of "the right message to the right audience in the right environment." St. Petersburg, Fla.-based Catalina leverages the world's largest, transaction-level, shopper-data warehouse to develop, deliver and measure shopper and patient-driven engagements to approximately 90 million households and 130 million health consumers, annually. Media distribution channels include 50,000 food, drug and mass locations worldwide, including 18,000 U.S. pharmacies.