HOUSTON -- CITGO Petroleum Corp. is convening 18 marketer roundtable meetings in 2012, each with what it calls "a strong message of growth." Scattered throughout its marketing footprint, these meetings provide opportunities for marketers to hear directly from CITGO about new programs and plans that will help them and their retailers realize more consumer visits, purchases and tanks of gasoline, the company said.
Programs available to CITGO marketers and retailers in 2012 include:
- A new, easy-to-implement rewards program using Visa's real-time messaging platform to help increase store traffic, volume and sales.
- An enhanced mystery shop program, Trimark of Excellence, that includes new rewards for compliance and new fines for noncompliance.
- A new microsite, myCITGOStore.com, which will enable CITGO Retailers to access information on the enhanced mystery shop program. Retailers that register on the site will be entered into monthly drawings for a tablet and a grand prize $2,500 Visa gift card.
- An enhanced, customizable loyalty program with Exclusive Connections.
- Continued adoption of the dynamic Centennial Image, an exciting way to attract new customers and improve sales.
- Continued participation in the ongoing Fueling Good program that works to reward people who make a difference in their communities.
"The highlight of 2011 was the continued excitement regarding our new image, as about 1,500 locations adopted the new, vibrant look," said Gustavo Velasquez, vice president of supply and marketing for CITGO. "At the same time, we added 445 new CITGO locations and welcomed 13 new marketers to the CITGO family. Our goal in 2012 is to build on this great momentum and keep our marketers and retailers energized and excited about the future of the CITGO brand."
He added, "Many of these new programs and enhancements to existing programs came from their valuable feedback, working on the front lines every day as the true face of CITGO."
Based in Houston, CITGO is a refiner, transporter and marketer of transportation fuels, lubricants, petrochemicals and other industrial products. The company is owned by PDV America Inc., an indirect wholly owned subsidiary of Petroleos de Venezuela SA, the national oil company of the Bolivarian Republic of Venezuela.
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