Technology/Services

Clark Crown Enhances POS Subsidy Program

Brand partners with Allied Brand Capital

LISLE, Ill. -- Clark Brands LLC said it will join forces with Allied Brand Capital to offer a comprehensive point-of-sale (POS) upgrade solution. This offering combines money-saving rebates, special pricing and low financing rates into one value-added program, according to Clark Brands.

Clark convenience store

Allied Brand Capital, a leader in Europay, MasterCard and Visa (EMV) equipment financing solutions, has been chosen to offer financing programs to the Clark Crown network. The solution will be available to branded and payment processing clients, which spans 32 states.

“This program is just one of many in our strategic road map and will help to increase security, and enable more secure future functionality for our dealer partners,” said Stephen Ruch, president of Clark Brands. “Clark Brands is always looking for innovative ways to improve the payment experience for partners and we are delighted to work with Allied Brand Capital as we bring value to our branded dealers and payment processing network.”

Allied Brand Capital will help support POS technology upgrades by assisting Clark and Crown branded or unbranded retailers in financing POS modernization with upgrades to Gilbarco Passport, VeriFone Topaz, Sapphire, Ruby2 and NCR Radiant POS systems.

“The package that Clark Crown Brands and Allied Brand Capital have put together is a simple, painless way to upgrade our systems. This package has it all: incredible subsidy rebates, special pricing and low-interest financing for both our branded and unbranded locations,” said Adrian Young, director of retail brand management for Duncan Oil.

“We are proud to enter into an exclusive agreement with Clark Brands and its petroleum retailers to help finance needed equipment modernization,” said Mike Cerminaro, president of Allied Brand Capital.

Clark Brands, Lisle, Ill., has more than 90 years of experience in gasoline marketing, and it owns and licenses the Clark and Crown fuel brands, as well as the On the Go, Fast Fare and Express Mart convenience-store brands to fuel and lube oil marketers. Clark Crown also processes payments transactions for Clark, Crown and independent fuel stations in 32 states and the District of Columbia. The lube oil brands are marketed both domestically and internationally.

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