ASHLAND, Ky. -- The Clark's Pump-N-Shop gas station and convenience store chain is launching a new interactive digital marketing strategy with OpenStore by GasBuddy.
OpenStore is a complete digital marketing solution to help convenience store owners and managers concentrate on reaching and rewarding their customers, without having to build and maintain IT systems. With OpenStore, Clark's Pump-N-Shop now has the ability to reach customers through a branded mobile app, individual store web pages, mobile coupons and social media.
"We are very excited to be entering into the digital marketing world with OpenStore. They have been wonderful to work with in building and launching our mobile app as well as our website," said Brent Clark, president of Clark's Pump-N-Shop.
"Launching with OpenStore marks a new turn in digital marketing for Clark's Pump-N-Shop. With the rapid growth of technology and easy access to the online world, Clark's is taking its stores to a new level with interactive mobile apps, a new website and more," said Jason Toews, co-founder and CEO of OpenStore.
Gaithersburg, Md.-based OpenStore by GasBuddy is a powerful solution that increases customer loyalty by providing much needed two-way communication between c-store owners and customers; using the newest technology and custom branded mobile applications. The OpenStore dashboard makes it easy to collect customer feedback, manage social media, deliver mobile coupons and marketing campaigns all from one location.
John Clark Oil Co. is an Ashland, Ky.-based family-owned business operated by John's three sons: Rick, Rodney and Brent Clark. It owns and operates more than 60 Clark's Pump-N-Shop convenience stores throughout Kentucky, Ohio, West Virginia and Florida and employs more than 600 people.
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