CRANSTON, R.I. -- GoGo Cast Inc., a leader in Dynamic Digital Out of Home media networks, announced an in-store collaboration with Colbea Enterprises LLC for the use of GoGo Cast's high definition Go-Screens in Colbea's 40 company-operated convenience stores and, potentially, the 56 dealer sites Colbea now services.
GoGo Cast is using its digital sign and advertising solution to help Colbea convenience stores and others like them to engage customers with meaningful and informative content. Colbea will use GoGo Cast's customer and location data to reach a captive in-store [image-nocss] audience, delivering the right messages at precisely the right time to help influence buying decisions directly at the point of purchase, according to the company.
Based on previous pilots, Colbea Enterprises is expected to see an increase in sales for products advertised on the screens.
For shoppers, the content enhances the store experience and helps them make smart purchasing decisions and be aware of sale prices and special promotions. For advertisers, the network provides an additional opportunity to highlight key selling points, complementing traditional point-of-purchase advertising. Content is delivered through GoGo Cast's high-definition Go-Screens in key store locations.
"We've done some digital signage in the past, but the industry is changing about as fast as our customers' habits, and this program will allow us to keep up," said George McKinnon, merchandise manager. "This innovative program will enhance our customers' shopping experience while building our customer loyalty and brand awareness."
The agreement between GoGo Cast and Colbea Enterprise calls for installation of Go-Screen digital displays in all its company-operated convenience store by the end of the second quarter 2010.
"GoGo Cast is excited to launch a new and exclusive in-store program for Colbea and their vendors," said David Paolo, president and CEO of GoGo Cast. "Dynamic contentor narrowcasting, as it's calledis quickly becoming the advertising choice of retailers and brands alike for its effectiveness and the critical mass of qualified buyers it can reach."
Colbea Enterprises LLC, Cranston, R.I., owns, operates and supplies Shell-branded product throughout Rhode Island and Massachusetts through a network of company-operated sites, dealer sites and open dealer sites. Colbea Enterprises LLC is a joint venture between Motiva Enterprises LLC and East Side Enterprises LLC.
GoGo Cast Inc., Cranston, R.I., is an on-demand, out-of-home digital media company that enables customers to directly communicate with their clientele across vertical markets. Using an aggregated network of digital media and audience-targeted content, GoGo Cast delivers direct-to-consumer advertising that enables retailers, brands, manufactures, advertisers and promoters to reach highly targeted audiences, influence brand choice and receive measurable results.
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