With the continued expansion of GSTV and the digital TV market, Billups will leverage his expertise in client business development, market segmentation and positioning, financial models, new platform creation and media advertising sales to [image-nocss] help GSTV maintain its current market position.
"Billups's expertise in retail platform expansion will be instrumental as we continue to grow our TV network and help marketers battle the deficiencies of on-the-couch TV," said David Leider, CEO of GSTV.
Billups will be helping lead the company's corporate client relationships as well as handle partner negotiations. Furthermore, he will oversee sales efforts for the GSTV Bentonville, Ark., office as well as key accounts in the Midwest.
"The definition of television has evolved. Now, there are more effective options, like GSTV, that address the inherent issues facing traditional, at-home TV, such as DVR penetration and audience fragmentation. Simply, GSTV is a highly effective branding and customer experience tool for retail partners and a legitimate television platform being included in our clients' TV mix just like any traditional broadcast or cable network," said Billups.
Detroit-based GSTV provides a one-to-one consumer viewing experience. It delivers entertaining and informative content with hyper-local targeting down to an individual gas station, motivating a captive mass audience just steps away from the convenience store. GSTV connects with captive consumers for four to five minutes during a natural pause point in their day when they cannot channel surf or skip past the message with a DVR. Programming includes exclusive news and entertainment segments from NBC, sports from ESPN, local weather from AccuWeather and original content.
A tool for driving business for advertisers and increasing the revenue stream for gas retailers, GSTV broadcasts to over 100 U.S. designated marketing areas (DMAs) at 13 of the nation's leading gasoline retailers. GSTV is the only digital TV network at the pump with Nielsen Media Research-verified viewership, demographics, dwell time, network size and recall, it said.
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