Giant Eagle Launches foodperks! in Pittsburgh

Program compliments fuelperks! with grocery savings

PITTSBURGH -- Giant Eagle Inc., which offers the fuelperks! customer loyalty program that delivers fuel savings, has rolled out its newer foodperks! program, a way for customers to save on groceries by pumping fuel at GetGo, in the Pittsburgh area. The program launched in November 2008 in the Columbus, Ohio, market (click here for previous CSP Daily News coverage).

Foodperks! enables customers to earn discounts on supermarket shopping trips by pumping gasoline at the retailer's GetGo fuel stations. The new and additional loyalty program will run concurrently with the fuelperks! program.

With foodperks!, every 10 gallons of fuel pumped at GetGo locations with the Giant Eagle Advantage Card will earn customers a 1% discount off the price of a single trip's basket inside any Giant Eagle supermarket. The foodperks! rewards are cumulative and, just like fuelperks! rewards, are electronically tracked on the Giant Eagle Advantage Card to maximize customer convenience.

There are no limits to the number of rewards that can be earned. There is a maximum discount redemption of $60, or 20%, on a single trip's purchase total of $300. Any foodperks! savings beyond the 20% maximum will be saved for a later supermarket trip, and are automatically tracked via the Giant Eagle Advantage Card.

Accumulating foodperks! rewards works in this way: pump 10 gallons of fuel at GetGo, earn 1% off in foodperks! rewards; 20 gallons, 2%; 50 gallons, 5%.

"We realize that in more difficult economic times, customers are carefully watching how they spend their dollars, even on necessities like food and fuel," said Giant Eagle senior vice president of marketing, Brett Merrell. "Our new foodperks! program is the perfect addition to our popular fuelperks! fuel rewards loyalty program, working together to maximize consumers' savings on both groceries and fuel."

Merrell emphasized that even when customers redeem fuelperks! Discounts--up to and including the redemption of a free tankthey are still earning foodperks! rewards. He also noted how quickly foodperks! can add up, and how customers can strategically redeem them. "A busy household with two vehicles making weekly fuel fillups can earn foodperks! discounts quickly," he said. "Those foodperks! can be accumulated over time, and in just a few weeks can deliver a significant discount on groceries."

At their option, customers can redeem their foodperks! at the Giant Eagle checkout when they scan a Giant Eagle Advantage Card. The discounts earned in foodperks! and fuelperks! are electronically tracked, and purchase receipts at both GetGo and Giant Eagle locations will show the amount of discounts earned for customer convenience.

Any gallons purchased without passing the 10 gallon threshold will be carried over to the next purchase. For example, a purchase of 17 gallons of fuel will immediately get a 1% discount, and the remaining 7 gallons will apply toward the next discount threshold.

Nearly all purchased items will be discounted when foodperks! rewards are redeemed in-store, with exceptions including government-regulated items, gift card purchases, alcohol and tobacco, state- and federally-funded prescription programs, prescriptions paid via third-party co-payments, postage stamps, lottery tickets, money orders, entertainment tickets or other items prohibited by law. Discounts will be calculated after all other reductions such as coupons and other discounts. Rewards earned expire three months after the month in which a customer earns them.

Giant Eagle is supporting its foodperks! launch with a full marketing campaign including radio, print, outdoor, online and in-store signage to reinforce its message about this new way to save, and to help Pittsburgh area customers become familiar with the program.

Pittsburgh-based Giant Eagle has 159 corporate and 61 independently owned and operated supermarkets in addition to 150 fuel and c-stores throughout western Pennsylvania, Ohio, north central West Virginia and Maryland.