CLEARWATER, Fla. -- GSP, a retail-services provider, has expanded its retail environments team by adding a new project manager. Industry veteran Linton Terry will work to ensure delivery of clients’ store remodeling, reimaging and visual merchandising needs.
Terry’s project management and marketing experience includes work for major retailers such as Advance Auto Parts, CVS, Dick’s Sporting Goods and Calloway Golf, as well as a retail commercial general contractor. He specializes in store setup, remodeling, reimaging, visual brand management, promotional campaigns and merchandising.
“Millennial shoppers are seeking newness; retail competition is heating up and legacy stores are aging out,” said Steven Cohen, vice president of creative for GSP. “Whether it’s a floor-to-ceiling store remodel or a decor refresh, GSP takes these projects from idea to install, saving our customers money and time with minimal interruption due to our experienced project management. Linton’s strong background and ability to handle multiple projects will aid our busy team.”
GSP is a retail-services provider based in Clearwater, Fla., with three regional production facilities in Clearwater; Provo, Utah; and Madison, Wis. By using surveys and a proprietary software system, GSP helps retailers measure and store site data, helping to ensure the right size sign is delivered to the right store. GSP offers marketing, design services, visual merchandising, food photography, graphics and smart point-of-purchase program management to more than 60,000 retail locations throughout North America.