Gulf Oil Expands Loyalty Program

Power Points drives fuel sales, rewards consumers for everyday shopping

Gulf Power Points loyalty rewards

FRAMINGHAM, Mass. -- Gulf Oil LP, a major branded marketer of energy products, has announced the expansion of its new Power Points Loyalty Program designed to help Gulf retailers increase revenue, build stronger relationships with existing customers and attract new and loyal customers.

The program awards points to Gulf customers for everyday spending at more than 28,000 online stores as well as many brick-and-mortar locations. Customers can redeem their points for Gulf gift cards, or pay Gulf Orange Card balances.

The program has no fees and requires no site upgrades or technology. Gulf is rolling out Power Points is to dealers now, and beginning on July15, Gulf gas stations will promote the program with pump signage, cashier handouts and a text-to-learn program.

New and existing Gulf customers enroll online. Once their account is set up, they begin earning points on purchases made at more than 28,000 retail and online locations, including merchants like Macy’s, Target, Walmart, Home Depot and thousands more.

As the points accumulate, customers can use them to earn free $25 or $50 Gulf Gift Cards to purchase gas or other items at any of the more than 2,500 Gulf gas stations across the nation and to pay a portion or all of their Gulf Orange credit-card bill.

In addition to aligning Gulf dealers with other national brands, the Power Points Program will help drive incremental fuel sales, increase gas stations’ Gulf Orange Card customer bases, expose them to thousands of potential new customers and encourage inside spending by increasing savings at the pump.

“This exciting loyalty program is another important part of our ongoing efforts to help every one of our Gulf dealers succeed,” said Gulf Oil Senior vice president and chief sales and marketing officer Rick Dery. “As one of the fastest growing energy companies in the nation, we continue to offer impactful programs that keep customers loyal to our iconic brand--and add fuel to our national expansion efforts while increasing our market share.”

Gulf Oil, Framingham, Mass., is a national, branded supplier of motor fuels throughout the United States. It is one of the Northeast's largest wholesalers of refined petroleum products, and distributes motor fuels through a network of more than 2,500 branded gas stations, 12 proprietary oil terminals and more than 130 other supply points. Gulf Oil supplies gasoline, heating oil, diesel fuel, jet fuel and kerosene through its terminal network.