Kwik Trip Adds $3 Reloadable Prepaid Debit Cards

Rolls out nFinanSe Visa, Discover offerings

LA CROSSE, Wis. -- Kwik Trip convenience stores throughout the Midwest have launched nFinanSe's $3 Visa and $3 Discover Reloadable Prepaid Debit Cards.

"As the soft economy continues, millions of hard-working Americans are rapidly embracing reloadable prepaid cards as their new and affordable Financial Payment tool," said Jerry R. Welch, chairman and CEO of nFinanSe.

He added, "Until the last 18 months, the consumer fees associated with reloadable prepaid cards were too high to encourage significant trial and usage among the 100 million unbanked, underbanked and credit-challenged [image-nocss] Americans in need of an alternative financial payment tool. With the new, consumer-friendly pricing model being implemented in the retail marketplace by nFinanSe, customer-centric retailers, like Kwik Trip, will now be able to encourage their customers to sample and experience the terrific benefits of reloadable prepaid cards."

The nFinanSe Reloadable Prepaid Visa and Discover Cards sell for $3 at retail stores, have a low $2.95 monthly maintenance fee for an unlimited number of purchase transactions and allow cardholders to load additional funds or "top up" for only $2.95.

nFinanSe also offers free direct deposit of payroll, free 24/7/365 live-agent customer service in English and Spanish and free cell phone text message alerts with purchase and balance information after each transaction. nFinanSe does not charge additional fees for text message alerts regarding purchase and balance information; however, charges may apply from cell phone providers.

The Visa Reloadable Prepaid Debit Card is issued by Palm Desert National Bank pursuant to a license from Visa USA Inc. nFinanSe is a registered ISO of Palm Desert National Bank, Palm Desert, Calif. The nFinanSe Discover Reloadable Prepaid Card is issued by Palm Desert National Bank or by First Bank & Trust, Pipestone, Minn., pursuant to a license from Discover Network. All cards funds are insured by the FDIC in accordance with the FDIC's applicable terms and conditions.

nFinanSe is a financial services company and provider of stored-value and prepaid-card solutions headquartered in Tampa, Fla. It has developed the nFinanSe Network, a secure value load and activation platform that connects with retail merchants and other value load stations located throughout the United States.

La Crosse, Wis.-based Kwik Trip has more than 400 Kwik Trip, Kwik Star, Hearty Platter and Tobacco Outlet Plus stores throughout Wisconsin, Minnesota and Iowa. In addition to its corporate support center, which handles the administrative needs of their stores and co-workers, Kwik Trip has its own bakery, commissary, dairy, distribution warehouse and transportation divisions.