EL DORADO, Ark. --Murphy USA Inc. has partnered with Linq3 to introduce Play at the Pump at its gas stations in Missouri and Minnesota beginning this week. Play at the Pump is a new way for motorists to buy tickets for lottery jackpot games right from the gas pump.
Stores in Buffalo, Minn., and Osage Beach, Mo., are the first Murphy USA locations to go live with the program, and it will then be rolled out to additional sites over the coming weeks.
Play at the Pump addresses the dilemma for retailers of how to more effectively reach customers who only come to the station to fill up their gas tank. With this new feature, these fuel-only customers will be able to conveniently buy their jackpot game tickets directly from the gas pump without needing to come inside the store.
"We are excited to launch Play at the Pump at our sites and the opportunity it brings to reach new customers for the jackpot games," said Steve Desautels, category manager for Murphy USA. "People who have busy lifestyles and are always on the go will now have a quick and easy way to buy their lottery tickets while they fuel up."
The Play at the Pump feature allows motorists to play Mega Millions or Powerball via the gas pump with the same card swipe they use for fuel. It creates a digital ticket for each player, associated with the payment card they use to make the purchase. This technology automatically credits prizes up to the taxable limit (typically $600) back to the customer's payment card. The system also allows the user to enter a cell phone number, which sends the player the numbers and also alert the customer to any prizes they may have won. Now the player no longer has to worry about losing their ticket or forgetting to check if they have a winner. If the player opts to not enter a cell phone number, he or she will still receive a receipt from the gas pump with the numbers. The technology also automatically verifies age at the time of purchase at the pump to ensure the player is of age to purchase lottery.
"It has been great working with Murphy USA. They are always on the cutting edge and looking for new ways to serve their customers," said Daniel Cage, CEO. "We value their partnership and look forward to rolling Play at the Pump out at many more Murphy USA sites in the near future."
Atlanta-based Linq3 is a technology solution provider working in collaboration with its partners and lotteries to provide a cost efficient, socially responsible and secure new option for lottery sales.
Murphy USA Inc., El Dorado, Ark., operates more than 1,250 gas stations under the Murphy USA and Murphy Express brands across 23 states.
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