Technology/Services

Pacific Pride Enters Agreement With Western Refining Wholesale

New franchise relationship expands California fueling network coverage

SOUTH PORTLAND, Maine -- Pacific Pride Services LLC, a subsidiary of WEX Inc., has announced a new agreement with Western Refining Wholesale to franchise two Firebird Fuel locations that will expand Pacific Pride coverage in California and join the network that offers drivers access to more than 1,000 commercial fueling sites across the United States and Canada. The two location are in Riverside and Bloomington.

"The Pacific Pride fueling network provides complete, 24-hour fuel site access to commercial business," said Gregory D. Iverson, president of Pacific Pride Services. "We are pleased to be able to expand coverage in California through the two new Firebird Fuel sites for our existing customers and are thrilled that Western Refining Wholesale has elected to become a Pacific Pride franchisee."

WEX is a leading provider of corporate card payment solutions. From its roots in fleet-card payments beginning in 1983, WEX has expanded the scope of its business into a multi-channel provider of corporate payment solutions representing more than 6.9 million cardholders and offering exceptional payment security and control across a wide spectrum of business sectors.

The company's operations include WEX Bank, Fleet One, Pacific Pride, rapid! PayCard, Wright Express Prepaid Cards Australia, Wright Express Fuel Cards Australia, Wright Express New Zealand and CorporatePay Ltd. in England, as well as a majority equity position in UNIK SA Brazil.

Western Refining is an independent refining and marketing company with headquarters in El Paso, Texas. It operates refineries in El Paso, Texas, and Gallup, N.M. Western Refining's asset portfolio also includes standalone refined products terminals in Albuquerque and Bloomfield, N.M.; gas stations and convenience stores in Arizona, Colorado, New Mexico and Texas; a fleet of crude oil and finished product truck transports; and wholesale petroleum products operations in Arizona, California, Colorado, Maryland, Nevada, New Mexico, Texas, and Virginia; and asphalt operations.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Foodservice

Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment

Technology/Services

C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries

Trending

More from our partners