SAN FRANCISCO -- PRN has released an updated version of its Lift Network, a digital solution that creates new sales opportunities at convenience-store checkout by offering relevant add-on items and promotions at the point-of-sale (POS).
One of its new features is an analytics portal that collects and delivers customer insights in real time, providing c-store retailers with actionable, valuable insights on checkout shopping preferences and behaviors. The data allows retailers and suppliers to optimize the shopper experience, responsively updating on-screen content to promote products of interest.
Additionally, retailers can prompt short satisfaction surveys on the customer-facing touchscreen.
The Lift network can also help c-store owners:
- Increase comp store sales: Lift can help grow sales by up to 25%, PRN said. Promotions are triggered by products scanned at checkout and activated when a shopper accepts and adds the promoted product to their basket.
- Promote loyalty: The shopper-facing touchscreen prompts interaction with the store’s loyalty program, while the employee-facing screen provides the cashier with personalized information tied to loyalty member preferences.
- Mobilize workforce and gamification: Cashiers are prompted with dialogue cues presented on an associate-facing screen, helping reinforce the promotional offer and encouraging engagement with the customer. When cashiers successfully upsell products, they gain points, which can help improve customer service and enhance employee performance.
“C-store operators encounter a different set of challenges unique to their business. Conversions take place strictly in-store—making it difficult to gather valuable customer insights—and overall store sales are affected by the performance of cashiers and associates, typically high-turnover roles,” said Kevin Carbone, CEO of PRN. “The new Lift solution … not only prompts customers with relevant offers based on present and past purchase behavior, it helps improve employee performance, overall sales and customer service.”
The new platform features a flexible hardware configuration with a customer-facing touchscreen display that fits into any retail environment and integrates with existing POS system and loyalty programs, the company said.
San Francisco-based PRN, a Stratacache company, is a digital media company specializing in digital solutions that activate shoppers along the path to purchase right up to the POS. PRN's solutions can be found in more than 18,000 retail locations.
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