Rainbow's Fuelperks! began on May 31. With Fuelperks!, spending $200 on groceries can save Rainbow customers up to 40 cents per gallon of gasoline. That means if gasoline at participating stations is priced at $2 [image-nocss] per gallon, a Fuelperks! customer would pay $1.60 per gallon and save $8 on a 20-gallon tank of gasoline.
Customers sign up for a new Roundy's Rewards Card, found at a Rewards Card kiosk at all Rainbow stores. For every $50 they spend at Rainbow on qualified purchases, they earn 10 cents off per gallon of gas at participating BP gas stations.
They insert their Roundy's Rewards Card at the pump before they fill up and receive the discount on up to 20 gallons of gasoline in a single pump transaction. The price at the pump will roll back and the discount will automatically be applied. They can use their Roundy's Rewards Card for fuel discounts whether they pay at the pump or inside.
There are other benefits to Fuelperks! Sales purchases are cumulative. Customers do not have to spend $50 in a single transaction at Rainbow to earn discounts. They can spend $10 today and $40 next week and still earn 10 cents off a gallon of gasoline. There is no paper to collect or carry. Savings are managed electronically. They will automatically show up on the customer's register receipt when they reach a $50 level. Discounts are stored in the customer's Fuelperks! account. Discounts will accumulate in the Fuelperks! account until they redeem them at the pump.
Minneapolis-based Roundy's Supermarkets is a leading grocer in the Midwest with nearly $4 billion in sales and more than 18,000 employees. It operates 151 retail grocery stores under the Pick 'n Save, Copps, Rainbow and Metro Market banners in Wisconsin and Minnesota.
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