Those attending games at Fenway Park will notice a new electronic Cumberland Farms sign in the right field roof area, as well as Cumberland Farms announcements on the "Jumbotron" screen.
"This sponsorship represents a partnership between two strong brands with deep New England roots. [image-nocss] Our New England customer base loves the Red Sox, and we are proud to be associated with this great organization," said Cumberland Farms president Ari Haseotes.
The company said that it plans to share game tickets and other benefits of the sponsorship with employees.
Canton, Mass.-based Cumberland Farms operates a network of approximately 900 retail stores and gas stations and a support system including petroleum and grocery distribution operations spans 11 states across the Northeast and Florida, making it the largest convenience store/ petroleum marketer in the Northeast.
Separately, New York City-based convenience retailer Hess Corp. is featuring the 2009 Hess Home Run Campaign with the Red Sox. The company will donate $500 for every Red Sox home run hit during a New England Sports Network (NESN) televised game this season to the Jimmy Fund and the Children's Hospital Boston's Trauma Program, with donations alternating between each organization on a game-by-game basis.
In 2008, the first year for its home run program, Hess donated a total of $100,000 to the two organizations.
NESN will feature the Hess Home Run Campaign during its live coverage of Red Sox games, as well as provide updates throughout the season during the network's post-game shows. NESN is scheduled to televise 150 Red Sox games in 2009.
Hess, a major East Coast retailer, has more than 1,360 stations and convenience stores in 16 states. It operates more than 170 locations in New England.
And in other industry-related sports news, La Crosse, Wis.-based convenience chain Kwik Trip is back as the title sponsor for American Speed Association Midwest Tour. For the third year in a row, ASAMT teams will get to experience the hospitality that Kwik Trip provides at each event as it returns as the title sponsor for the Midwest Super Late Model series.
"We at Kwik Trip really try to have a great relationship with all members of the ASAMT community by showing our support and gratitude for what they do, and they in return support Kwik Trip," Jenny Frandsen, personal Kwik Card account representative said. "At Kwik Trip we have a family like culture and the officials, drivers, and their crews have become an extension of that family. Kwik Trip also shows its continued support by interacting with the drivers at every race. We are there to shake their hands at the beginning of each race and wish them luck. We also take part in the Winner Circle and congratulate all drivers on their race."
Many of the races are near one of the chain's 350 retail locations in Wisconsin, Minnesota, and Iowa. These locations include several full-service truck/travel centers and 40 Tobacco Outlet Plus stores.
"We also bring various products to events for the drivers and their crews....hot Karuba Coffee on the cold mornings, thirst quenching Nature's Touch Water & Kwikade on those hot days, cookies and other snacks to keep them going on all of those long days," Frandsen said, as well as Kwik Trip racing hats.
This year, Kwik Trip will be selling raffle tickets at various races to help raise money and awareness for the Special Olympics," Frandsen announced. "We will also be selling the ASA Kwik Trip Midwest Tour Racing Calendars this year for $1 with the money going to Special Olympics."
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