PLEASANTON & SAN RAMON, Calif. -- The Vons division of Safeway Inc. has announced a new program with Chevron to offer a joint Reward Points loyalty program. Customers who earn Gas Rewards by shopping for groceries with their VonsClub Card at Vons stores and their ValuePlus Card at Pavilions stores will now be able to use their Rewards for up to 20 cents off per gallon when filling up at participating Chevron- and Texaco-branded locations in Southern and Central California.
This new loyalty program will help maximize value and savings for both Vons and Pavilions and Chevron customers through the combination of quality, convenience and rewards.
Beyond savings, customers also benefit from the ease with which they can earn and redeem their Gas Rewards. With 264 Vons and Pavilions stores and well more than 900 Chevron- and Texaco-branded stations in Southern and Central California, shopping and saving at the pump is now even more convenient.
"Safeway listens to our shoppers and we understand the importance of stretching their grocery dollars and saving at the pump. By teaming up with Chevron, we're able to thank our customers with an innovative rewards program that makes these two frequent and critical purchases even easier and more affordable," said Mir Aamir, president of customer loyalty and digital technologies at Safeway.
"We're confident new and existing customers will be excited to use this new rewards program which teams up two quality brands. We wanted to offer customers the opportunity to reap the benefits and product offerings of both Safeway and Chevron," said Cary Knuth, general manager of marketing, sales, and services for Chevron Americas Products.
Under the joint Reward Points program, for every 100 points earned by shopping at Vons and Pavilions stores, customers receive a 10-cents-per-gallon Gas Reward.
Customers can earn points by shopping at Vons and Pavilions stores in the following ways:
- Customers receive one point per $1 spent on eligible grocery purchases.
- By purchasing qualifying gift cards, shoppers receive two points per $1 spent.
- For purchases made at the pharmacy, customers receive one point for every $1 of out-of-pocket cost, including co-pays.
Customers redeem their rewards by swiping their VonsClub Card or ValuePlus Card, or by entering their phone number at the pump before fueling up.
The joint Reward Points program is available in Southern and Central California, including the Fresno, Bakersfield, Los Angeles and San Diego areas.
Pleasanton, Calif.-based Safeway Inc. is one of the largest food and drug retailers in North America, based on sales. The company operates 1,644 stores in the United States and western Canada and had annual sales of $43.6 billion in 2011.
San Ramon, Calif.-based Chevron is one of the world's leading integrated energy companies.
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