CALGARY, Alberta --Shell Canada Products has signed a multi-year renewal with LoyaltyOne, Alliance Data Systems Corp.'s Canadian coalition loyalty business.
A sponsor in the Air Miles Reward Program since 1993, Shell continues to issue Air Miles reward miles for fuel, convenience store and car wash purchases at its gas stations across Canada. The agreement also enables reward miles issuance for commercial transactions, including purchases for other transportation fuels, aviation fuels and home comfort residential products (residential heating oil) and services.
Shell, which was among the first Air Miles sponsors to launch the program's instant redemption initiative, Air Miles Cash, in 2012, will continue to promote and offer the reward option at its locations across Canada.
"In a highly competitive industry, Shell's early partnership with the Air Miles Reward Program fundamentally changed the consumer retail fuel business in Canada," said Bryan Pearson, president of LoyaltyOne, owner and operator of the Air Miles Reward Program. "More than 20 years later, we continue to see growth in this high-frequency category, using data and customer insights to help drive our sponsors' business objectives."
The Air Miles Reward Program is a major Canadian coalition loyalty program, with more than 10 million active Collector accounts representing approximately two-thirds of all Canadian households. Air Miles collectors earn reward miles at hundreds of leading brand-name sponsors representing thousands of retail and service locations across Canada. They can redeem Air Miles reward miles for more than 1,200 rewards, such as travel, movie passes, entertainment attractions and electronics. The Air Miles Cash feature option enables collectors who opt-in the flexibility to instantly redeem their Air Miles reward miles from their Air Miles Cash balance in-store towards their purchases at participating Sponsors.
LoyaltyOne, an Alliance Data company, is a global leader in the design and implementation of coalition loyalty programs, customer analytics and loyalty services.
Dallas-based Alliance Data is a leading global provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. It creates and deploys customized solutions and helps its clients create and increase customer loyalty through solutions that engage millions of customers across multiple touch points using traditional, digital, mobile and emerging technologies.
A leading manufacturer, distributor and marketer of refined petroleum products, Shell has been operating in Canada since 1911. Calgary, Alberta-based Shell Canada Products is part of Royal Dutch Shell plc.
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