STELLARTON, N.S. --Sobeys has launched the Air Miles Reward Program at its Needs convenience stores and Sobeys Express locations, offering customers throughout Atlantic Canada the opportunity to get even more Air Miles Reward Miles when they shop.
With the addition of the 157 Needs and Sobeys stores, there are now close to 400 Sobeys retail sites across Atlantic Canada where customers can get Miles; more than any other retailer in the region that includes New Brunswick, Newfoundland and Labrador, Nova Scotia and Prince Edward Island.
“With the launch of Air Miles at Needs and Sobeys express, customers in Atlantic Canada will now be rewarded for shopping at even more of our retail locations,” said Jason Tutty, director of marketing for Sobeys Atlantic. “We know our customers appreciate the added value Air Miles brings to their shopping experience and have been asked many times when the program will be offered at our convenience locations. We are pleased to say that today is the day.”
He added, “Extending this partnership to more banners within Sobeys Atlantic offers customers the potential to earn even greater rewards and rounds out their shopping experience. From groceries to health and beauty products, we can offer cross-shop rewards and take loyalty rewards to new heights for our customers in a way that no other retailer in the region can.”
Blair Cameron, senior vice president of client services for the Air Miles Reward Program, said, “We are excited to expand our relationship with Sobeys to now offer collectors the opportunity to not only get Miles on their grocery purchases, but also on those everyday items you need on the go.”
With the addition to the launch at Sobeys’ convenience stores, customers can now get one Air Miles Reward Mile for every $20 they spend cumulatively, before taxes and other exclusions, Sunday to Saturday at Sobeys, Foodland, Needs, Lawtons Drugs, Sobeys Express and participating Co-op stores in Atlantic Canada.
Plano, Texas-based Alliance Data Systems Corp. a leading global provider of data-driven marketing and loyalty solutions, forged the deal with Sobey’s through LoyaltyOne, operator of its Canadian coalition loyalty business.
LoyaltyOne is a global leader in the design and implementation of coalition loyalty programs, customer analytics and loyalty services
Alliance Data is a leading global provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The company creates and deploys customized solutions that help engage customers across multiple touchpoints using traditional, digital, mobile and emerging technologies.
The Air Miles Reward Program is a leading Canadian coalition loyalty program, with nearly 11 million active “collector” accounts representing approximately two-thirds of all Canadian households. Air Miles collectors get reward miles at hundreds of brand-name sponsors representing thousands of retail and service locations across Canada.
Collectors redeem Air Miles reward for more than 1,200 rewards, such as travel, movie passes, entertainment attractions and electronic merchandise. The Air Miles Cash program option enables collectors who opt-in the flexibility to instantly redeem their Air Miles reward miles from their Air Miles Cash balance in-store toward their purchases at participating sponsors.
Stellarton, N.S.-based Sobeys is a wholly owned subsidiary of Empire Company Ltd.
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