WOOSTER, Ohio -- Ohio grocer Buehler's Fresh Foods is giving customers at all of its 15 locations a choice to redeem their earned loyalty points for food or fuel through a partnership with Speedway LLC.
Speedway has more than 2,750 Speedway-branded stores in 22 states, making it easy for customers to cash in on the rewards they earn at Buehler's, according to the Wooster, Ohio-based company.
“Customers will use their Buehler's Advantage Card to earn points on purchases at Buehler's, and then use their Speedy Rewards card at the Speedway pump to discount the price,” said Bob Buehler, executive vice president marketing and fresh goods. "The system will also adjust the amount of Buehler's Rewards points the customer has left over to redeem for fuel or at Buehler's to redeem for food at the checkout."
Customers will also earn Speedy Rewards points on their purchases at the pump.
Buehler's Rewards can now be used for food or fuel when the customer follows a simple, one time, on-line process of linking their Buehler's Advantage Card to their Speedy Rewards Card. Customers may then decide to redeem their earned points for food at Buehler's when they check-out or to redeem for fuel discounts at any Speedway location. All leftover or remaining points may be used later on food or fuel.
Customers that have a Buehler's Advantage Card that do not want the additional choice of fuel need not do anything. They will continue to earn Buehler's Rewards to redeem for $10 off at the check-out.
"We want to make it very easy for our customers that choose to use their Buehler's Rewards for fuel discounts,” said Dan Shanahan, Buehler's president and chief operating officer. “Customers welcome our partnership with Speedway because of the many convenient Speedway locations, as well as their very competitive fuel prices."
Grocery rewards may be redeemed in $10 increments, and fuel rewards may be redeemed in 10-cent increments at Speedway stores.
E&H Family Group owns and operates 15 Buehler's Fresh Foods Supermarkets in Ohio.
Speedway LLC, Enon, Ohio, is the nation's fourth-largest company-owned and -operated convenience-store chain with approximately 1,470 stores located in nine states in the Midwest. Speedway is a wholly owned subsidiary of Marathon Petroleum Corp.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.