Technology/Services

Tekzilla's Veronica Belmont Appearing on PumpTop TV

At-the-pump network featuring leading Internet celebrities
IRVINE, Calif. -- PumpTop TV has announced the debut of Veronica Belmont, an Internet celebrity with more than 1.6 million followers on Twitter. She appears on Tekzilla, an Internet TV show that reviews the latest tech gear, tips and tricks.

Out-of-home digital media network PumpTop TV is becoming a new platform for digital personalities because the short-form content (30-second videos) can capture the attention of Americans in an "uncluttered environment," it said. PumpTop TV reaches more than 12 million motorists each month.

Tekzilla is letting motorists across [image-nocss] the country know about:

Bing Recipes. A search engine feature that allows users to find easy online recipes.
ClipSpeak. Copy and paste text to hear it out loud.
JDarkRoom. Eliminates toolbars, dropdowns and menus to reduce distractions while typing.
Load2All. An easy way to upload large files online for free.
Fav4. A minimalist homepage that stores four favorite websites

Tekzilla is one of the most popular shows on Revision3, a TV network on the Internet. All of Revision3's programming is original and hosted by experts, not actors, and has more than 40 distribution partners including TiVo, iTunes and YouTube. The company's content is viewed more than 10 million times per month.

When Veronica is not hosting for Tekzilla, she can be seen as the anchor for Qore on the PlayStation Network. Previous to that, she hosted several other online video shows and podcasts, including Mahalo Daily, Buzz Out Loud, MP3 Insider and Crave. She also created tech video content for CNET TV, including the series Prizefight. Veronica frequently speaks about technology, gaming and social networking. In her spare time, she hosts the science fiction and fantasy-themed podcast and book club, The Sword & Laser with Tom Merritt, and the blog The Vintage Web with Ryan Block.

"PumpTop TV has now become a major force in the media mix of TV, film, and Internet. More and more brands are choosing PumpTop TV to get their message communicated because we reach a dedicated audience that may not watch TV, go to the movies or even use a computer. PumpTop TV has a direct line to the consumer," said Doug Woo, executive vice president of AdtekMedia, the parent company of PumpTop TV. "Tekzilla is also a natural fit for PumpTop TV because our viewers really respond well to the experts in their respective fields."

Gary Vaynerchuk of the Wine Library TV, Jake Steinfeld's (Body by Jake) Exercise TV and Steve Greenberg of Gadget Nation, have all reported receiving emails and tweets from their respective fan base saying they have seen them on PumpTop TV from various gas stations around the country, the company said.

Jim Louderback, CEO of Revision3, said, "PumpTop TV is the perfect place to extend and engage our audience, in a high-tech and unique way."

Revision3 is the leading television network for the Internet generation. The company was founded in 2005 by technology visionaries Kevin Rose, Jay Adelson, Dan Huard, Ron Gorodetzky, and David Prager, because they couldn't find anything they wanted to watch on traditional television, and is now led by Internet TV pioneer Jim Louderback. Our professionally produced HD shows run from under a minute to over an hour, and are watched anywhere, anytime, on any device and through any servicefrom handheld iPhones to notebooks and PCs, all the way up to home theaters and HDTVs. Our shows are viewed through our own website, along with more than 40 distribution partners including TiVo, iTunes and YouTube.

Irvine, Calif.-based PumpTop TV is a leading nationwide digital media network located at the pump. Used by brands such as American Express, Gatorade, Dunkin' Donuts and Sony Pictures, PumpTop TV delivers a "captivated" audience of millions of consumers each week via an "engaging and fully programmed mix of entertaining" content and advertising. The network is owned and operated by AdtekMedia Inc., a leading out-of-home digital media provider that combines inventory management and sales tools for out of home ad units and content insertion.

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