TETCO is a San Antonio, Texas-based company owned and operated by the Tom E. Turner family for more than 60 years. Convenience store operations and petrochemical distribution are the company's primary revenue sources, with significant interests in [image-nocss] oil and gas exploration, real estate development and paving and utility construction. It operates in Texas as well as Alabama, Arizona, Colorado, Illinois, Louisiana, Oklahoma and Utah.
Clearwater, Fla.-based GSP has completed the 170 store, detailed survey of the main POP and architectural elements that are required to build and maintain the TETCO retailing program. GSP Marketing Technologies has dedicated retail surveyors to ensure consistent, accurate data is gathered at every store. As TETCO grows, the store profiles will enable them to make better informed decisions based on factual data of what is out in the field.
"The key to creating good promotional campaigns is good data. Accurate data allows us to better understand what is happening in the field at store level and make informed decisions on a store by store basisrather than guessing or assuming each store is exactly the same," said Brent Taylor of TETCO. "We also challenged GSP to create great POP designs for usas it is a key element in our retail strategy. GSP responded with a superior product and great savings."
In addition, TETCO has chosen GSP to design, produce and manage its POP marketing campaigns. TETCO will employ GSP's POPManager Software system to enable its category managers to target their promotional campaigns to the varying marketing needs of their 170 stores. GSP will use a blend of digital printing and screenprint capabilities to control TETCO's POP production costs and reduce turnaround times.
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