Thorntons Launches Refreshing Rewards Program

Offers personalized discounts based on visits

Thorntons Refreshing Rewards (CSP Daily News / Convenience Stores / Gas Stations)

LOUISVILLE, Ky. -- Thorntons Inc. has announced the launch of the new Refreshing Rewards program focused on enhancing experiences for the convenience store chain's customer base across all of its markets. The Refreshing Rewards program is based on visits, not on points or purchases. Customers can look forward to personalized rewards based on their favorite items.

There is no cost to join the Refreshing Rewards program. Customers can pick up a card at their local Thorntons and register their card online at www.refreshingrewards.com or through the new "Thorntons Refreshing Rewards" mobile application available in phone app stores.

"We are excited now offer our Refreshing Rewards program in all of our stores. This new program offers multiple levels of rewards to our loyal customers," said Jeff Keune, chief marketing officer of Thorntons. "Members will enjoy premium perks on every level of the program, and at the very beginning, guests will receive an extra 10 cents off each gallon of gas for the first 30 days when they register their new card."

The convenience store chain rolled out the Refreshing Rewards program in Lexington, Ky., and Nashville, Tenn., in March, and it is now available in all of the markets that Thorntons serves. During the official launch of the program, customers have enjoyed live music, giveaways, free samples and more.

Thorntons is a leading independent gasoline and convenience retailers operating throughout the Midwest under the brand name Thorntons. Based in Louisville, Ky., Thorntons operates 178 gas stations and convenience stores, car washes and travel plazas in six states: Kentucky, Illinois, Indiana, Ohio, Tennessee and Florida. And it distributes petroleum products through its wholly owned Thornton Transportation Co. and operates a river bulk storage terminal in Louisville.

Part of CSP's 2014 Convenience Top 101 retailers