Walgreens Wins Webby for Best Integrated Mobile Experience

Internet industry honors drug store chain for paperless coupons concept

Walgreens paperless coupons (CSP Daily News / Convenience Stores)

DEERFIELD, Ill. -- Walgreens has been named the Best Integrated Mobile Experience for its paperless coupons offering in the 18th Annual Webby Awards, presented by the International Academy of Digital Arts & Sciences (IADAS).

By providing the ability to easily clip digital coupons to a Balance Rewards card, Walgreens Paperless Coupons are designed to further enhance the customer experience. It's a simple way to consolidate coupon savings that can make a shopping trip even more convenient.

"Walgreens Paperless Coupons offering has set the standard for innovation and creativity on the Internet," said David-Michel Davies, executive director of The Webby Awards. "This award is a testament to the skill, ingenuity and vision of its creators."

"Our customers live in a digital world and providing them with relevant rewards and savings such as Paperless Coupons is an example of how we make the shopping experience even more convenient," said Rich Lesperance, Deerfield, Ill.-based Walgreen Co.'s senior director of personalization and CRM. "We are always looking for ways to provide a top-notch customer experience, whether that's through a mobile device, online or in store. With more than 100 million Balance Rewards members, providing our customers with an easy and convenient way to save while on-the-go is another example of how we're helping people get, stay and live well."

IADAS, which nominates and selects The Webby Awards and People's Voice winners, comprises web industry experts including media mogul Arianna Huffington, founder of Tumblr David Karp, Internet co-creator Vint Cerf, Mozilla CEO and chair Mitchell Baker, creator of the gif Steve Wilhite and mobile-phone inventor Martin Cooper. This year, more than 1.5 million votes were cast by people around the world for their favorite sites, videos, ads, mobile sites and apps and social in The Webby People's Voice Awards.

The group will honor Walgreens at a ceremony on May 19, 2014 at Cipriani Wall Street in New York City, where winners will have an opportunity to deliver one of The Webby Awards' 5-Word Speeches. Highlights from last year's 5-Word Speeches include Pinterest's "Pinterest loves you Ryan Gosling"; Bjork's "A.E.I.O.U"; and Kevin Spacey & Dana Brunetti for House of Cards, "The Oscars should do this." The show will be hosted by comedian, writer and actor Patton Oswalt. Beginning at 9:00 a.m. on May 20, 2014, fans can watch the show in On Demand at Webbyawards.com.

Click here for a full list of Webby Awards winners.

As the nation's largest drugstore chain with fiscal 2013 sales of $72 billion, Walgreens operates 8,209 drugstores in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands.