Consumers can earn double points for paying with cash or debit cards for their fuel [image-nocss] purchases. Another unique feature is the FuelPass program that allows consumers who register to scan their key tag at the pump to receive authorization and to avoid having to prepay for cash fuel purchases.
Mike Polo, director of marketing for Western Refining Retail, said, "After having achieved great success with our proprietary 'always something free with a fillup' program, we realized that we needed a more sophisticated program to move to the next level. After careful evaluation of available loyalty offerings, we found that Outsite Networks was by far the most robust and flexible solution, allowing us to customize a truly unique and value-filled program for our guests."
Bo Sasnett, Outsite Networks vice president of sales and marketing, said that Western Refining "will be able to use the Express Rewards program as a tool to build a larger base of loyal customers."
Western Refining is an independent refining and marketing company headquartered in El Paso, Texas. It has a refinery in El Paso, two refineries in the Four Corners region of Northern New Mexico and a refinery in Yorktown, Va. Western's asset portfolio also includes refined products terminals in Albuquerque, N.M., and Flagstaff, Ariz., asphalt terminals in Phoenix, Tucson, Albuquerque and El Paso, retail gas stations and convenience stores in Arizona, Colorado and New Mexico, a fleet of crude oil and finished product truck transports, and three wholesale petroleum products distributorsPhoenix Fuel Co., Inc. in Arizona, Empire Oil Co. in California and Dial Oil Co. in New Mexico.
Western Refining Retail owns and operates approximately 160 convenience stores and gas stations located in New Mexico, Arizona and Colorado. The company markets under its own brands of Giant, Mustang and Sundial. A number of locations feature the brands of other oil companies and license Western branded fuel to other retail stores.
Headquartered in Norfolk, Va., Outsite Networks is a leader in loyalty marketing technology specifically for the c-store industry. The company's In-Touch loyalty marketing system technology is used by over 100 retailers to operate loyalty programs in more than 1,500 sites. The company's technology allows retailers to offer consumers real-time incentives and 1:1 audio messages at the pump and inside the store based on consumer purchase history, basket and demographics. The technology currently supports more than 3.9 million consumers and has measured more than 1.3 billion transactions, issued more than 15 million rewards, and plays more than 40 million audio messages to consumers every month.
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