Wilson Farms Offering Minute to Win It Second Chance Lottery

Retailer also announces results of food bank campaign

BUFFALO, N.Y. -- New York Lottery-playing customers who do not strike it rich with their Minute to Win It instant scratch-off tickets will have a shot at redemption with the Wilson Farms Second Chance Lottery. Now through May 9, 2011, customers can submit their losing Minute to Win It lottery tickets for a chance to win more than $11,000 in prizes form Wilson Farms and the New York Lottery.

Minute to Win It is a prime-time NBC game show hosted by Guy Fieri. Contestants take part in a series of 60-second challenges that use objects that are commonly available around [image-nocss] the house.

For the Second Chance Lottery, Wilson Farms customers fill out the back of a nonwinning Minute to Win It instant ticket and place it in an entry box at a Wilson Farms location through 10:00 a.m. on May 9, 2011

Each week, 10 winners will be randomly selected and receive $100 worth of New York Lottery's Minute to Win It instant scratch-off tickets. Grand prizes will be awarded in May with a random drawing of all entries.

Prizes include a grand prize of a 42-inch HD TV; a first prize of one year of free Wilson Farms coffee; and a second prize of an iPod Touch.

In other company news, Buffalo, N.Y.-based Wilson Farms said that following a month-long campaign to "Check Out Hunger," the retailer has announced that it has raised a total of $17,775 to help the Food Banks of Western & Central New York.

"We are able to provide these much needed funds thanks to the generosity of our customers and the support of our Wilson Farms associates, both of which continually assist us in supporting charitable programs such as 'Check Out Hunger,'" said president and CEO of Wilson Farms, Paul Nanula.

This is the sixth consecutive year Wilson Farms has supported the "Check Out Hunger" campaign, during which time all 188 locations across New York State accepted $2, $3 and $5 donations from customers.

Wilson Farms has raised more than $165,000 for the food banks since first supporting "Check Out Hunger" in 2005.

All proceeds are donated directly to the Food Banks of Western & Central New York. A $2 donation will provide 11 meals to individuals (depending on the Food Bank); $3 provides 16.5 meals, and $5 provides 27.5 meals, according to the food banks.

Through the Check Out Hunger campaign, Wilson Farms not only raises funds for the local Food Banks, but also awareness of hunger in our communities, Nanula added.

Wilson Farms Neighborhood Food Stores, established in 1969, currently operates 188 convenience store and gas station locations across the state of New York. Over the years, Wilson Farms stores have evolved to fit the changing needs of customers, and today offer quality farm-fresh produce, convenient meal solutions, freshly made sandwiches, gourmet coffee and a wide selection of other beverages, and an intensive line of grocery, frozen and dairy products.