"The popularity of Nature Valley makes it a top-selling grain snack and fast-turning SKU," said Scott Dorman, associate marketing manager of General Mills convenient solutions team. "With Dark Chocolate & Nut, we're thrilled to combine the Nature Valley brand with consumer's likeabilty [image-nocss] of chocolate to deliver another powerful addition to our existing lineup of granola bars."
General Mills is a leading global manufacturer and marketer of consumer foods products, with annual worldwide net sales of $13.7 billion. Its global brand portfolio includes Betty Crocker, Pillsbury, Green Giant, Haagen-Dazs, Old El Paso, Bugles and more. It also has more than 100 U.S. consumer brands, more than 30 of which generate annual retail sales in excess of $100 million. Included in the U.S. portfolio are some of the nation's most popular brands including Cheerios, Wheaties and other Big G cereal brands; Yoplait and Colombo yogurts; Betty Crocker desserts and dinner mixes; Betty Crocker and Nature Valley snacks; Totino's frozen pizza and snacks; and Progresso ready-to-serve soups. General Mills is also a leader in the bakeries and foodservice business.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.