PHOENIX -- Boulder Canyon Foods, a leading clean-ingredient snack food brand, has introduced a new food concept with the launch of its first functional food snack chip, called Protein Crisps.
Featuring pea and lentil proteins, Protein Crisps are made in the traditional Boulder Canyon manner, using clean food ingredients that are simple to read and easy to understand. They offer a light-yet-hearty multigrain crunch along with a blast of nutrition.
Featuring 10 grams of protein and 47 chips per serving, Boulder Canyon Protein Crisps will be available in two varieties—Dark Chocolate and Asiago Cheese. The protein-rich chips are available in 3-oz. packages at select retailers nationwide with a suggested retail price of $3.49 to $3.99 per bag.
The Dark Chocolate variety offers a balanced chocolaty flavor that isn't overly sweet, while the Asiago Cheese snack is flavored naturally with just the right amount of cheese so as not to overwhelm the lightness of the chip itself, the company said.
Protein Crisps are gluten free, Kosher certified and contain no genetically modified ingredients. Each serving contains just 120 calories, with no saturated or trans saturated fats. In addition, they are naturally low in sugar with two grams per serving.
"Nearly 60% of consumers are looking to add more protein in their diet," said Steve Sklar, senior vice president and general manager for Boulder Canyon. "We also know that snack foods are playing the largest role they've ever played in today's diet, so we felt the time was right for a delicious snack that offered a healthy boost of protein. I believe we have a winning recipe with our Protein Crisps, and we're confident consumers will agree."
Boulder Canyon Foods is a member of the Inventure Foods family of specialty brands, including Boulder Canyon Authentic Foods, Jamba, Seattle's Best Coffee, Rader Farms, T.G.I. Fridays, Nathan's Famous, Vidalia Brands, Poore Brothers, Tato Skins, Willamette Valley Fruit Co., Fresh Frozen and Bob's Texas Style.
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