HOMEWOOD, Ill. -- For the first year, Carl Buddig & Co. and Old Wisconsin will be hosting a new multimonth promotion that will benefit consumers, partnering brands and retailers and continue the company’s mission to feed family traditions in the “Make It Delish” Recipe Contest.
To enter, consumers will submit an original recipe featuring a Buddig or Old Wisconsin product, along with a secret ingredient from a brand partner, via www.makeitdelish.com for a chance to win the $10,000 grand prize.
The contest features program elements including a retailer component where the grand prize winner’s primary retailer will also be awarded $10,000 to donate to its charity of choice. In addition, at the close of the contest, top recipes will be featured in a special digital Buddig cookbook.
“We know that our consumers love to cook, and they pride themselves on their culinary skills,” said Tom Buddig, executive vice president of marketing at Carl Buddig & Co. “With online recipe sharing increasing, what better way to get our products in the mix, have our consumers show off their skills in the kitchen and share the traditional recipes they make for their own families with other families.”
The contest will run from October 1 through December 31, and at the end of each month, a panel of judges will award the top three recipes with $1,000, $500 and $250 prizes. Recipes will be judged based on simplicity, creativity, use of secret ingredients and Buddig/Old Wisconsin product and flavor. The nine finalists will then be entered for a chance at the $10,000 prize that will be determined by public voting.
In conjunction with a variety of promotional avenues, the contest will be supported with TV broadcast advertising during national morning shows, digital home page takeovers, social referrals, e-blasts, radio mentions as well as a digital coupon component. For each entry into the Make It Delish Recipe Contest, consumers will be awarded a digital coupon for a future Buddig or Old Wisconsin product.
Based in Homewood, Ill., Carl Buddig & Co. is the family-owned parent company of Buddig lunchmeat and Old Wisconsin hardwood-smoked sausage and snack products. It offers an assortment of thin-sliced lean meats for sandwiches, snacks and special recipes including Buddig Original, Premium Deli and Fix Quix products.
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